Using Posts to Guide Your Church Through the Easter Season

Easter carries unique spiritual weight.

For many in your congregation, Easter isn’t just a date on the calendar—it's a moment of reset. Some will attend for the first time in months. Others will return after a season of absence. Many will be wondering what faithfulness looks like beyond a single Sunday morning.

In the Bible App, Posts give you a tool to shepherd that journey without requiring another layer of production pressure.

Easter Is a Season, Not Just a Service

The power of Easter doesn’t end when the worship service concludes. For weeks leading up to Resurrection Sunday—and in the days that follow—your congregation is processing the story of sacrifice, resurrection, and what it means for their own lives.

Posts meet people in that space.

When you create a Post in the Bible App, you’re not just sharing an announcement. You’re opening a conversation. You’re inviting people into Scripture at a moment when they’re already engaged. And, you’re shepherding them through the Easter narrative in a way that feels personal, not promotional.

What Makes Posts Effective During Easter

Posts work because they’re flexible. You decide when they go live, how long they remain visible, and what action you’re inviting people toward.

During Easter, Posts can:

• Walk people through the resurrection story day by day, offering Scripture and reflection without requiring attendance at midweek services
• Guide your congregation toward a shared Plan that helps them prepare for or reflect on Easter together
• Extend your teaching beyond Sunday morning in a way that reinforces rather than competes with your sermon calendar
• Stay visible to your congregation throughout the week, creating touchpoints that remind them they’re part of something bigger

The best Posts don’t just inform—they shepherd. They help people see why this Scripture, this Plan, or this moment in the Easter story matters for their life today.

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Practical Ways to Use Posts This Easter

Easter preparation doesn’t require complexity. A few well-timed, thoughtfully crafted Posts can make a meaningful difference.

Here are some ways churches are using Posts to guide their congregations through Easter:

Create a Scripture series leading up to Easter Sunday
Post key passages from the Passion Week—Jesus’ entry into Jerusalem, the Last Supper, Gethsemane, the crucifixion—with brief reflections that help people slow down and engage. Schedule these to go live each day of Holy Week.

Feature an Easter Plan your church is completing together
If you’re walking through an Easter-focused Plan as a congregation, use Posts to explain why. Tell your people what they’ll discover, how it connects to your teaching, and why this Plan matters for this season.

Experiment with timing to build momentum
Post early in the week to set the tone for what’s coming. Schedule a Post for the evening before Easter Sunday that points people toward the resurrection account in Scripture. Let your Posts create anticipation rather than just react to the calendar.

Use Posts after Easter to sustain engagement
The week after Easter is often when people begin to wonder, “What’s next?” A Post that helps them transition from celebration into discipleship can make that next step feel clear and inviting.

Why the “Why” Matters

The most effective Easter Posts don’t just say, “Check out this Plan” or “Read this Scripture.” They explain why it matters.

Your congregation already trusts you. When you use a Post to shepherd them—when you tell them why this particular passage or Plan is meaningful during Easter—they’re far more likely to engage.

Think of Posts as digital discipleship moments. You’re not just marketing content—you’re guiding people through one of the most spiritually significant seasons of the year.

A Small Step This Week

Set aside twenty minutes to draft one Post that introduces your Easter focus. Explain to your congregation why you’re walking through a particular Scripture, Plan, or theme during this season. Don’t overcomplicate it. Just tell them why it matters.

That one Post can become the beginning of a rhythm that carries your congregation through Easter and beyond.

Easter is one of the most spiritually formative moments of the year. Posts give you a way to steward that opportunity well—to shepherd your people through the resurrection story and help them discover what comes next.

The tool is simple. The impact can be profound.

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For more info on How to Use Posts, head over to our Support Docs to learn here.

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