Helping Your Easter Reading Plan Reach and Serve More People

Feb 15, 2026

Easter is one of the most spiritually significant seasons in the Bible App.

People return to Scripture. Engagement rises. Search activity increases. For many, Easter marks a moment when they’re actively looking for content that helps them understand the resurrection story, prepare their hearts, or walk through the season with intentionality.

As a Content Partner, Easter represents a meaningful opportunity to serve the Bible App Community—and to serve your own congregation well.

What Makes Easter Plans Resonate

Easter Plans that perform well share a few common characteristics. Here’s what tends to work:

Anchor your Plan in the Easter narrative
The resurrection story is the foundation. Whether your Plan focuses on the Passion Week, the cross, the empty tomb, or the post-resurrection appearances, ground your content in the biblical account. People are looking for Scripture, not just commentary.

Keep daily reflections focused and accessible
Easter is a season of spiritual openness, but it’s also a season when people are busy. Plans that offer clear, digestible reflections rooted in a single passage or theme tend to sustain engagement better.

Think of it this way: a 5-minute daily reflection that people actually complete is more valuable than a 20-minute reflection that people abandon on day three.

Consider your church first
The Plans that serve your local congregation well often resonate beyond your community. If you’re creating Easter content for your church, you’re likely creating something that will serve others in the Bible App who are looking for the same depth, clarity, and hope.

Don’t feel pressure to create something entirely new if you’re already planning Easter content for your congregation. Instead, think about how that content can also serve the global Bible App Community.

Use clear, inviting language in your Plan title and description
Easter is a high-search season. Make it easy for people to understand what your Plan is about and who it’s for. Titles like “Walking Through Holy Week” or “The Hope of the Resurrection” communicate focus and purpose better than vague titles like “Easter Reflections” or “Spring Devotional.”

Your Plan description should answer these questions in the first two sentences: What is this Plan about? Who is it for?

Keywords and Discoverability

Easter Plans perform best when they’re easy to find. The Bible App curates Easter content into Collections, making it easier for people to discover Plans that fit the season.

To ensure your Plan is included:

Use relevant keywords when publishing your Plan in the Partner Portal. Keywords like “Lent” and “Easter” are critical—Plans without these keywords won’t appear in Easter Collections.

Publish early—Easter content that goes live in February or early March has more time to be discovered and featured. Plans published in mid-March often miss the window for inclusion in curated collections.

Check your Plan’s metadata—make sure your title, description, and keywords accurately reflect the content and purpose of your Plan. Metadata matters for discoverability.

Discoverability isn’t about gaming an algorithm. It’s about making sure the people who are searching for Easter content can actually find what you’ve created.

Easter Plans and Long-Form Content

Long-form Plans are seeing significant engagement in the Bible App. Easter is a natural fit for longer Plans—whether that’s a 30-day journey through the Gospels leading up to Resurrection Sunday, a 40-day Lenten journey, or a Plan that walks through the post-resurrection appearances of Jesus.

Long-form Easter Plans work because they offer sustained rhythm during a spiritually formative season. They give people a clear path to follow, reducing decision fatigue and creating consistency.

If you’re considering a long-form Plan for Easter, think about:

Structure that sustains engagement—daily readings should feel purposeful, not repetitive. Each day should move the narrative or theme forward in a meaningful way.

Clear progression—help people see where the Plan is going and why each day matters. If you’re doing a 40-day Lenten journey, make it clear how the Plan builds toward Easter Sunday.

Scripture-centered content—long-form Plans work best when Scripture is the foundation, not an afterthought. Let God's Word lead, and use your reflections to help people engage with what they’re reading.

Around 40% of Plan day completions are coming from longer Bible Plans, even though these make up less than 1% of the current Plan library. That gap represents a meaningful opportunity for Content Partners to serve the community with more Scripture-rich journeys.

A Step You Can Take This Week

If you’re planning to publish an Easter Plan, take a few minutes to review your content through the lens of clarity and focus. Ask yourself:

Does this Plan clearly communicate what it’s about in the first two sentences of the description?
Is Scripture the foundation, or is it an add-on?
Will this serve my church well?
Have I included relevant keywords like “Lent” and “Easter” so people can find it?
Does the Plan title communicate focus and purpose?

Easter is one of the most spiritually formative seasons of the year. The content you create has the potential to walk with people through the resurrection story and help them discover what comes next.